Case studies
Web design, development and branding case studies
Concept projects in interface design, front-end development and brand identity. Each case study explains the thinking behind the work and includes a working demo you can try.
Concept
Self-initiated projects, designed and built to show how I approach this kind of work.
6 projectsSaaS Analytics Dashboard
A B2B analytics dashboard with KPI cards, a revenue trend, a channel breakdown and a sortable accounts table.
Interactive · charts hand-built, no library
SaaS Marketing Site
A landing page for a SaaS product: a clear headline, social proof, an interactive plan calculator and answers to common objections.
Interactive · live plan calculator
Mobile Fitness App
A fitness app interface running inside a phone frame. Log a set, switch tabs and watch the progress rings update.
Interactive · 3 screens, live state
Luxury Retail Identity
A minimal identity for a luxury retailer: a serif wordmark, a near-black palette, one metallic accent and plenty of white space.
4 logo variants · full type and colour system
B2B Technology Identity
A brand for a B2B software company: a logo built on an 8-unit grid, a cool industrial palette and type that holds up inside busy product screens.
Grid-constructed logo · colour with a clear rule
Restaurant Group Branding
One restaurant, two moods. The identity switches from cream on fig by day to fig on cream at night, using the same logo and grid.
Day and night system · 9 touchpoints from one logo