SaaS Analytics Dashboard

The problem

Most analytics dashboards fail the same way — everything is on screen and nothing is answered. The design problem is deciding what a specific person opens this to find out, and then giving the rest of it less room.

What I did

1. Put four KPIs across the top with their period-over-period movement, because that is the entire question for anyone opening a dashboard between meetings.
2. Built every chart in SVG by hand. The shapes are few and fixed, and a charting library would have outweighed the whole view.
3. Validated the chart colours against the dark surface for both contrast and colour-vision separation. They are deliberately dimmer than the site accent — the bright lime falls outside the readable lightness band on dark, so matching the brand here would have cost legibility.
4. Made the account table genuinely sortable rather than a screenshot of one. Every control on the page works.

Where it landed

A concept, with no client and no results to report. What it demonstrates is the layout decision — hierarchy by question rather than by data availability — and that the interactive parts are real.